FRUGAL FRIDAY: CONSUMERS STILL CUTTING EXPENSES
Consumers are trying even harder to save money, according to an article in the consumer online publication, The Lempert Report, It says that a Harris Poll done in mid-June found that more American adults were buying generic brands, brown-bagging lunch, and using refillable water bottles than they had done in February 2011.
Among the 2,163 adults surveyed, generic brands were bought by 67% of adults in June vs. 61% in February. There were differences among generational segments – from 62% by Echo Boomers age 18 to 34 to 69% by Matures age 66 and older.
Brown bagging lunch edged up a bit overall to 46% in June vs. 45% in February. Across generations, this ranged from 17% by Matures (often retired) to 58% by Generation X age 35 to 46.
Switching to refillable water bottles rather than buying bottled water moved up to 39% in June from 35% in February. This behavior ranged from 30% among Matures to 45% among Echo Boomers.
Meanwhile, the percentage of U.S. adults that stopped buying coffee in the morning remained steady at 21% between February and June. This incidence ranged from 12% among Matures to 19% among Echo Boomers, to 24% among Baby Boomers age 47 to 65, and 27% among Generation X.
So people are still looking for ways to pare down expenses in this tough economy. If you have some ideas, please comment with them! You can leave it as “anonymous,” and include your name in the post if you want. No pressure!
Here are a few more penny-pinching ideas I’ve come across:
1. Always keep a cold refillable bottle of water in the fridge. Grab it to take it along whenever you’re driving to work, chauffeuring kids, running errands, etc. It will keep you from getting hot and thirsty, and possibly stopping in at a convenience store for a drink.
2. Some grocery stores will give you a tiny discount if you bring re-useable bags. It may just be 5 or ten cents per bag, but if you’ve got six or seven bags of groceries, those pennies add up over time.
5. Don’t open the oven door to preview baking food. Each time you open it, the temperature drops by 25-50 degrees. It takes longer to cook your food and adds to your energy bill.
More ideas? Please comment!