Iron Chef Contestant Viet Pham Inspires Us
My first Chew and Chat column for the Standard-Examiner serves as a pep talk for those of us who lost jobs in the recession. Pick yourself up and get going, because success may be just around the corner.
Case in point: Utah chef Viet Pham lost his job at the Provo restaurant Spark in January 2009. Now on Jan. 6, he’s competing against Bobby Flay on the Food Network’s “Iron Chef.” He made it to the finals of “Extreme Chef” last fall. He and his business partner, Bowman Brown, were named among Food & Wine magazine’s Best Young Chefs in 2011 and were nominated for a James Beard Award as well.
When I interviewed Pham, he told me getting fired was a blessing in disguise. His culinary philosophy simply didn’t mesh with that of Spark’s owner.
But Pham wouldn’t have gotten anywhere by wallowing in misery or going home to California, where the economy was even worse. Instead he and his sous chef, Bowman Brown (who had also been fired) opened Forage, a small high-end restaurant in downtown Salt Lake City.
I met the two chefs in the spring of 2009, when they were still working on getting Forage up and running. It sounded like a unique concept for Utah: serving just one fixed-priced, small-plates meal each night, with the menu changing every day based on what was fresh and in season. But I wondered if it would fly, because it was pricey for cost-conscious Utah. Also, our winters make seasonal cooking a lot more difficult than, say, California. So they were building their own greenhouse to raise their own produce.
I think the restaurant’s success is due to the partners’ creativity and hard work, as well as Viet’s flair for promotion. And, there’s wisdom in thinking small. Offering one fixed-price dinner keeps quality high and food waste low, as opposed to a large menu with many options that may not get ordered.